REED, COT, CELH and DPS - The downfall of a cult favourite.
The downfall of a cult favourite. Market update on the beverage industry.
Jones Soda, the maker of cult-favourite soft drinks with flavours ranging from Fun, Chocolate Fudge to Mashed Potato, has entered into a Letter of Intent with its rival, Reed’s, to be acquired for a deal worth approximately $10 million. The arrangement is being recognized as a severely discounted deal.
Jones shareholders will receive 4.5 million shares of Reed’s common stock and cash of 0.10 per share, worth about $2.6 million.
Around for 22 years, Jones Soda was profitable for most of its history. By 2007 Jones was struggling due to its failed expansion efforts which came around the time as the economy...


